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Greenbank to Represent YWCT

The Greenbank Group UK Ltd, has formed a strategic alliance with Yerushalmi Water Cooling Towers (YWCT), Israel’s leading water-cooling tower manufacturer. Greenbank has a remit to supply YWCT products in the UK, Ireland and Northern Europe, across a wide range of markets including; the power generation, chemical and petrochemical industries, food processing such as dairies and breweries, pharmaceuticals and other light industries.

Bringing YWCT into the Greenbank stable of companies will complement the group’s existing industrial product and service portfolio, especially within the power generation industry, opening up opportunities to develop new business as well as adding value to customers.

YWCT has been designing and manufacturing cooling towers made of cement, steel and glass reinforced fibreglass (GRP) for almost 50 years. There USP is the ability to design and build bespoke cooling systems entirely from GRP from small Plug N'Play cooling systems to large, field assembled cooling towers. Market leaders in Israel, YWCT have installed thousands of water-cooling towers in a variety of industry sectors, in both local and international markets. Their strong track record includes a number of high profile projects for organisations such as Intel, Unilever, Nestle and Siemens.

YWCT manufactures both factory-made, packaged cooling towers and field-erected large-scale cooling towers. Their operations are project-oriented, specializing in the customization of cooling towers and degasifiers, tailoring the right solution to meet the specific requirements of customers.

Charles Conroy, Managing Director of Greenbank commented:

“There is an increasing demand across all areas of UK industry for bespoke cooling towers and Greenbank are keen to capitalise on a growing market. YWCT have an unrivalled reputation for quality in their field and this teamed with their strong brand proposition makes a winning formula. Their ability to provide detailed design packages even at proposal stage shows the attention to detail and engineering knowledge YWCT have to support their products. The added value for Greenbank is that we can provide all the ancillary heat exchangers, pumps, associated piping systems and provide, installation and ongoing maintenance, spares and after sales support.”

Yoram Yerushalmi, VP Marketing, YWCT said:

“Greenbank are highly experienced and respected in the power generation and heavy industries and we are positive that this will be a very successful venture. We believe that the solutions Greenbank provide and the level of service they deliver reflects the high calibre of partner we are looking for to represent the YWCT brand within the UK and Ireland.”

09 September 2010

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